KELLOGG'S™ GROW MY STORE™ INCENTIVE

Official Terms & Conditions

CONVENIENCE RETAIL STORES THAT PURCHASE KELLOGG'S® PRODUCTS FROM CONVENIENCE WHOLESALERS: Beginning 2/4/13 through 6/30/13 ("Promotion Period"):

1. New members register online for Kellogg's™ Grow My Store™ at www.kelloggsconvenience.com ("Website"); or current members log in at the Website; and then follow the instructions to complete an online survey.

2. Upon successful completion of the survey, members will receive a kit that includes the following: two (2) rolls of Keebler® Pitter Patter™ Cookies Peanut Butter Crème (3.9 oz. ea.); two (2) rolls of Keebler® Pitter Patter™ Cookies Chocolate & Peanut Butter Crème (3.9 oz. ea.); and one (1) merchandising wobbler. Please allow 4 – 6 weeks for delivery of kit.

Surveys must be completed by eligible members during the Promotion Period. Limit one (1) kit per convenience retail store for the promotion. Offer is good while supplies last. Void where prohibited. Offer open only to convenience retail stores that purchase Kellogg's® products from convenience wholesalers, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2013 Kellogg NA Co.